Monday, January 14, 2008

Why You Need To Optimize Your Web Site

Does your web site get many visitors? Are you getting enough business from your web site? There's not much point in having a web site that nobody visits.

Most people build a web site, submit it to a couple search engines and hope that people will find it. Unfortunately, with so many different web sites and blogs on the Internet, it is not enough just to have a web site out there. If people don't know that your web site exists or how to find it, you might as well not have a web site at all. If you want to drive a constant stream of free targeted traffic to your web site, you need to make sure that your site is optimized with the search engines in mind.

When people use search engines to find information, they rarely bother to look beyond the first three pages of search results; some people don't go any farther than the first page. If you want people to find your web site, you need to take the trouble to optimize your site for the major search engines.

What is search engine optimization?

Search engine optimization, SEO, is simply the process of making changes to your web site to improve your site's search engine ranking for specific keywords. It is a universally recognized way of climbing in search engine rankings.

When people use a search engine to find information about a particular topic, the search engine lists results based on the best matches it can find. Optimizing your web site for the search engines is simply a matter of providing content relevant to the keywords you want to be found for and presenting it in the way that search engines prefer. When you do, your web site is guaranteed to climb in the search engine rankings.

SEO is not difficult; anyone can do SEO when they know the basic steps. It is simply a matter of being methodical and applying the same principles to every page on your web site.

There really is not much point spending time and money creating a beautiful site if people can't find it. If you want more people to find your web site you need to design your site with the search engines in mind and take time to optimize each page for specific keywords.

The good news is that you do not need to be a technical whiz to achieve better search engine results you simply need to apply basic search engine tactics to your web site.