When it comes to doing business online, you will soon discover that it’s all about the traffic. Traffic, or the number of internet users to visit your website, is and will always be the lifeblood of any online venture. After all, what good is a website if no one sees it? How successful will your product be if no one knows about it? Who will avail themselves of your services when no one will get exposed to their existence?
Contrary to what many people believe, generating traffic for your website does not start once your pages are published and have gone live. Traffic generation strategies start at the very moment you are conceptualizing an idea for a website.
This is what "on page" search engine optimization (SEO) is all about. It is concerned with techniques that you implement on your web pages themselves to ensure a good volume of traffic to your website. 80% of your traffic would come from search engines on the Internet. If each and every web page you have is optimized for these search engines, then your website will be in a good position to have a high ranking for the results of every relevant query.
Keyword Selection. Choosing the right keywords is essential for the success of your website. Keywords are the popular search terms that people use to gather information from the search engines. If your web pages are populated by the right density of the correct keywords, then you will have a better chance of winning the attention of the search engine spiders. To determine the appropriate keywords for the subject that your website will be servicing, use the free tools that can be found at www.nichebot.com.
Keyword Placement. Content is the king of the internet. But even royalty needs support. Populate your content with the proper amount of keywords. A density level of at least 2% should be sought. This means that the right keywords should be mentioned at least twice for every 100 words of text.
META tags. META tags are HTML codes that do not have a bearing on the physical appearance of your web pages, but they do inform the search engine spiders that such web pages are appropriate for a particular query. Always include the following META tags on the top portion of your source code. You could copy-paste them from the list below, but do change the indicated fields. Also, make sure that you include your keywords as much as you could on your META tags.
<meta name="Description" content="description of your site">
<meta name="Keywords" content="your keywords or keyphrases here">
<meta name="Author" content="your name here">
<meta name="Robots" content="All">
ALT tags. ALT tags refer to the text that would appear every time the mouse cursor would pass through an image. Your ALT tags should include your keywords.
Page Titles. Page titles are the captions that appear at the very top of your web page. Make sure that each web page in your website would have a different title that will include the appropriate keywords.
Focus. Remember, search engines will crawl through your website per page. Each page is a different project altogether. Focus is the key. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made. Also, it would greatly help if you would name the page file in a manner that would include the keyword or key phrase it is focused on. For example, www.yourwebsite.com/yourkeyword.html is a good page filename that would help boost your SEO efforts.
Following these guidelines would help you a lot in securing a favorable position in search engine results pages. This in turn would guarantee for you a sustainable and sufficient volume of traffic that would make your website a genuine success.