Wednesday, October 24, 2007

Create 50+ niche sites by this Sunday!...

In exactly 8 minutes and 48 seconds, you're going to KNOW *exactly* how to create unlimited adsense and affiliate sites of your very own, using an exclusive FR'EE pc. of software that I'll tell you how to get your hands on in just a moment...

Watch this *exclusive* video that we released for the very latest version of our "Instant Niche Site Builder" software:

Instant Niche Site Builder

(The video is exactly 8 minutes and 48 seconds long -)

3 Things You MUST Know:

1. The Instant Niche Site Builder is *exclusive* software, ONLY available to members of IGR at:

http://www.infogoround.com

2. There is *ZERO additional cost* for the Instant Niche Site Builder software. You will have automatic license to create unlimited web-sites with the Instant Niche Site Builder as a member of IGR.

3. Yes, full blown adsense and affiliate sites of your very own *really can* be easily built in just 3-5 minutes each! Check out the quality of the sample site made within the above video!

4. The INSB software is *not* currently mentioned on our public sales pages. But be assured that you will have full and immediate access to it the moment you join IGR through this link:

http://www.infogoround.com

You could very easily, and very realistically have MULTIPLE sites set up by this very evening if you take action now!

Simply join IGR through the link above. Login to the IGR member area. And go to the "Instant Niche Site Builder" to begin creating your arsenal of sites!

Here For Your Success,

Cindy Curtis

P.S. Please note that you'll also have access to a TON of other benefits and features as an IGR member, including another huge "unlisted" benefit called our "Instant Newsletter Generator!" ---> if you want to build a list and make~money with newsletters, this is a MUST HAVE!

Sunday, September 16, 2007

Can Craigslist Improve Your Business?

The answer to this question is yes and no and maybe. It all depends on the way in which the business owners utilize Craigslist. Savvy Internet marketers who are able to identify the target audience and create sales copy which entices the reader may find advertising on Craigslist to be incredibly profitable. Conversely Internet markets that do not do their research and take a spamming approach to advertising on Craigslist are not likely to see significant financial gains.

There is certainly an opportunity to gain financial benefit through advertising on Craigslist. Advertising for all products and services is free on Craigslist making it cost effectively. Additionally, Craigslist already receives extensive traffic with approximately ten million visitors generating four billion page views each month so there is no need to drive traffic to the website. While Craigslist offers so many advertising benefits, these benefits may be wasted if the advertiser does not do his research or evaluate the competition.

Research before Posting on Craigslist

Advertising on Craigslist is similar to advertising in other forms of media. Despite the existing heavy traffic flows to the website, successful marketing campaigns require extensive research. This research should provide the Internet marketer and his staff with insight into where post the advertisements to most effectively reach the target audience, how to word the copy of the advertisement to make it most appealing to the target audience and which relevant keywords should be included in the advertising copy to make it likely for members of the target audience to find the advertisement easily when searching for products and services offered by the company.

Research of this capacity can be conducted either online or offline. One of the most effective forms of this type of research is to have members of the target audience fill out market surveys. The answers provided by the participants should give the marketer a good idea of what the target audience is seeking. Incorporating this information into the marketing campaign can make it noticeably more successful.

Evaluate the Competition on Craigslist

The search feature on Craigslist gives an Internet marketer an excellent way to evaluate the competition. Studying the competition is important because it can help you to learn how you can be more successful. This increased success can be a result of determining successful aspects of the competitor’s marketing strategy and implementing these strategies as well as determining faulty aspects of the competitor’s marketing strategy and avoiding these strategies.

To get a good idea of the competitors who are advertising on Craigslist, use the search feature to search for keywords relevant to your own products and services. You will likely receive search results including advertisements from competitors. Next, carefully analyze these advertisements to determine how your can not only create better products and services at more affordable prices but also write more engaging advertising copy. Many wise Internet marketers have the reasoning skills necessary to properly analyze the advertisements for competitors but they often falter when taxed with the dilemma of creating better advertisements. This is when the services of a professional sales copywriter with search engine optimization (SEO) skills becomes a vital part of the equation. This writer can use his SEO training as well as his knowledge on the subject of writing advertising copy to effectively entice members of the target audience to either purchase products or services or at least investigate these products or services further.

Sunday, June 17, 2007

Making a Lens on Squidoo Can Boost Your Internet Marketing

Squidoo has been part of the new Web 2.0 category of internet marketing tools since 2005. Squidoo allows an author to create a lens, a one page website, which focuses on any subject for free. A particular lens can draw information from numerous sources and place it all on one page for easy viewing and reading.

A lens maker can create numerous lenses on a subject, focusing attention on a different aspect of the subject with each lens. On the other had, a lens maker can make numerous lenses that cover many different topics, reflecting the lens makers' different interests and expertise.

Internet Marketing

One of the many good uses for Squidoo lenses is to use the lens as part of an overall internet marketing strategy. One or more good lenses can help to bring attention, traffic, and credibility to a product or business by providing valuable information and resources. Additionally, the lens can help to establish the author as an expert in their field and a person whose advice should be taken seriously.

The single page websites that Squidoo allows an author to create are called lenses because the finished website focuses on a single subject or idea. This focused attention on a subject is very attractive to users of the internet who are constantly searching for answers to questions or problems. The internet search engines whose job it is to find good, focused websites that will answer the questions or problems are attracted to the lenses.

Therefore, the use of Squidoo lenses has become a valuable internet resource for building and marketing a business.

Basic Modules

There are numerous tools available on Squidoo to build a lens. Most of these tools are called modules. The modules create separate sections on the overall web page. Other tools available on Squidoo include the author's biographical area, a keyword list called tags, the lens title or headline, a lensroll, and RSS subscription for readers.

One of the basic modules allows the author to write short articles about various aspects of the lens's subject. Another basic module makes it easy to list and describe appropriate links to offsite information that complements the subject of the lens. For internet marketing purposes the author can use these basic modules to link to their own websites, thereby driving traffic to their own business.

Other basic modules provide links to commercial internet resources such as eBay, Amazon, Starbucks, CompUSA, and many other businesses where the reader can be directed to the author's own merchandise offerings or to merchandise and information that supports the author's own business. These modules can also provide some income, as the lens maker earns a small percentage of the sales of merchandise on these commercial websites.

Interactive Modules

Many modules are interactive in nature, which is why Squidoo is considered to be part of the new Web 2.0 category of interactive websites. Readers can respond to many of the modules, adding their own favorites to certain categories. For example, readers can add their favorite YouTube videos to the list of videos on the lens or add their favorite pictures to the lens's list. Additionally, readers can add their favorite links to a list of links that the author has provided on the lens, or they can add their comments or responses to questions asked by the lens's author. One of the favorite interactive modules is the voting module where readers can vote on a question by the lens's author or vote on a listing of favorite resources.

All of the interactive modules have the effect of creating new content for the lens. The benefit to the lens maker is that the new lens content makes their lens more searchable by the many internet search engines. This is an obvious boost to the lens maker's overall internet marketing strategy.

Syndicated Content Modules

Another category of modules is that of syndicated content that is drawn from other websites. For example, if the lens maker has a blog on the same subject as his lens, he can have the blog posts automatically directed to the lens each time he creates a new blog post. Other types of syndicated content include articles from magazines and newspapers. The lens maker can automatically draw content related to the subject of the lens each time a new article appears in the specified periodicals. Similar to reader interactivity, this constantly changing syndicated content refreshes the lens on a regular basis, making it more attractive to the internet search engines and giving a boost to the lens maker's internet marketing efforts.

Creating a Squidoo lens can be fun as well as wise. It is fun because the tools produce a lens with a wide range of variety and creativity. And it is wise because the lens will help the lens maker market their business more successfully.

Monday, May 21, 2007

GSI - Google's Supplemental Index

If you're not familiar with GSI, let's start with Google's own definition of their new supplemental index.

"A supplemental result is just like a regular web result, except that it's pulled from our supplemental index. We're able to place fewer restraints on sites we crawl for this supplemental index than we do on sites that are crawled for our main index. For example, the number of parameters in a URL might exclude a site from being crawled for inclusion in our main index; however, it could still be crawled and added to our supplemental index.

If you're a webmaster, please note that the index in which a site is included is completely automated; there's no way to select or change the index in which a site appears. Please also be assured that the index in which a site is included doesn't affect its Page Rank."

Although there is no direct way you can influence which pages of your site will be in the regular or supplemental index, you can take steps not to let your site get put into Google's Supplemental Index (GSI) in the first place. Google is telling webmasters, if your site is difficult to crawl or deemed to be of low quality without much to differentiate it with unique content from other sites in your niche, your site will be placed in a second rate low quality index.

However, even though it would appear that there is no direct way of influencing which of your site pages will be affected, there are certainly a few precautions you can take to avoid getting listed on GSI. Basically, it's about quality. If the Google crawler finds your site difficult to index or locates duplicate content chances are you'll end up in "Supplemental Hell". (Note: Automatic PLR rewriting software does NOT cut it anymore and will more than likely get you GSI'ed quicker than you can say "Latent Semantic Indexing"!

So why do so many pages end up in Google's Supplemental Index?

Well, here are a few things that spring to mind...

Using Duplicate Content (on the same site or eternally).

The page in question contains the same Title and META tags as other pages on your site.

Your site creates crawling problems due to redirects, java script navigation, or simply too many parameters used in the URL or session IDs.

Having loads of unrelated external links on one page (just don't do it!), or not enough internal or external inbound links to add "weight" to the page.

Your web page no longer exists, or is orphaned with no internal links pointing to it or buried too deep to be crawled properly.

... and a few steps to avoiding it!

Remove duplicate content from your website and keep your remaining content as fresh and unique as possible.

If you're using PLR content - rewrite at least 30-50% of it.

Make sure your domain name appears consistent (i.e. with "www" or without "www".)

Do not over complicate the site structure or navigation system.

Shorten any long URL's to something simple.

Increase relevant inbound links and use contextual linking where possible.

Use deep-linking (linking to other pages than just your index page), but try to keep within 2-3 levels.

Create and submit a Sitemap which will allow Google easy access to all your web pages and ensure that all your pages are indexed regularly and correctly.

The above is by no means an exhaustive list of avoiding Google's Supplemental Index, but it is certainly enough to get started on.

Saturday, April 07, 2007

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Tuesday, March 13, 2007

Gear Up Your Site for Social Media Marketing

The year 2006 saw the emergence of social media. If you are engaged in operating a website, you must realign your site to exploit the popular social media sites for increased traffic.

You should also introduce social media components to your site because web users are experiencing these new forms of interactions in more and more sites and they may have an expectation of the same from your site also.

If you want to attract repeat visitors and want them to stay longer, your focus this year should be on the social aspects of your site.

Social media use technologies like RSS, blogging, podcasting, tagging, etc. and offer social networking (MySpace, Facebook), social video and picture sharing (YouTube, Flickr), and community-based content ranking (Digg, MiniClip) features.

The central theme of these sites is user generated contents used for sharing among the end-users. The social aspects of these sites are to allow users to setup social communities, invite friends and share common interests.

You don't have to change your site completely within a month or so to take advantages of these new technologies. Introduce small changes incrementally through out the year and you will be on your way to meet these new challenges.

The first step is to declare who you are to the online community. People should be able to relate to you. Unless they know more about you, you will be just an unknown identity and most people don't like to deal with unknowns. Create an About Us page and list your achievements and skills.

Create a MySpace page and link your bio in the About Us page to the MySpace page. Also provide a link back from the MySpace page to your website. Spend an hour every week to develop your online social network in MySpace. Invite a few of these new friends to write blog articles at your site about your products or services.

Install a free blog software and start publishing at least one article in your blog. Provide an easy bookmarking feature to social bookmarking sites like delicious. This is done by providing an action button for each article in your site. The action button takes users to the submission page of the bookmarking site.

Also, provide an action button for direct posting of blog articles to digg. Digg is a popular news ranking site. A well dugg article will bring thousands of visitors to your site.

Provide a forum at your site for users to discuss your products and services. Don't delete negative comments because they provide insights into the improvements needed to serve your visitors better. However, censor hate speeches and meaningless bantering. Register your forum at BoardTracker. BoardTracker is a forum search engine.

If you are offering products, allow users to review and rate your products. This will help you in inventory management because you may want to discontinue low rated products.

Provide RSS feeds for your new products, blogs, forum postings, etc. An RSS feed provides teasers of your contents. Users will use RSS readers to scan your teasers and visit your site for more information if the teasers draw their attentions.

Publish all your feeds at Feedburner. Feedburner provides media distribution and audience engagement services for RSS feeds. They also provide an advertising network for your feeds. If you have quality contents, you will be able to monetize your contents using their services.

Create short how-to or new product videos and post these videos in social video sharing sites like YouTube, Google video. Provide a few start and end frames in these videos to introduce your site with your site url. Post these videos using catchy titles, teasing descriptions, and appropriate tags to make them discoverable.

Provide embedded links to your posted videos in your site. This will save your bandwidth and storage space because the videos reside in the video sharing sites.

Besides videos, use social photo sharing sites like Flickr to share pictures related to contents in your site. Use the same title, description and tag techniques discussed earlier for social video sites.

Provide a Send to Friend feature for all products and services you offer. This feature is a link that sends the article, product description, etc. to a recipient via e-mail.

For starter, Yahoo provides a service called Action Buttons (search for Yahoo Action Buttons) that add links to your website for users to share, save, and blog about your website. The Yahoo action buttons use delicious for social bookmarking, and Yahoo blog site for blogging. It also has a print feature.

The social media is not a fad. It is here to stay and bring in profound changes to web surfers' experiences. It is the right time for implementing features that will make your site social media friendly. Also, using marketing techniques that utilize popular social media sites, you will be able to bring traffic to your site.

Monday, February 26, 2007

An Introduction to Squidoo

One of the hottest sites to come out of the Web 2.0 phenomenon is Squidoo. If you are not building sites to Squidoo, you are missing one of the quickest and easiest ways to build free traffic for your website or blog.

Squidoo is a cross between a blog, a mini site, and a My Space page. Squidoo calls the sites "lenses" and the people who produce the sites are called "lensmasters."

Squidoo lenses are very easy to make, even if you have not ever built a website or blog before. You can have a lens up and running in as little as 15 minutes.

Squidoo lenses are made up of "modules". Squidoo has dozens of modules to choose from. There are modules for making lists. There are modules for You Tube videos. There are modules for Amazon and Ebay auctions. With a little knowledge of the module system, you can have your lens built in no time.

Squidoo also offers you a chance to make money from your lens. Squidoo makes its money from affiliate advertising with Google AdSense, Amazon, Ebay and several other sites. They keep track of the earnings of each module and split the profits with you 50-50. You can also donate your profits of your module to charity if you wish.

Squidoo is very lenient about allowing you to use third party advertising on your lens. You can promote your own website if you wish or promote your favorite affiliate product. Savvy network marketers often use Squidoo lenses to promote their products and recruit new reps.

Squidoo lenses often rank very high on Google, so it's a great chance to build some backlinks to your primary company website.

One of the best ways to use Squidoo to build traffic to your primary blog is by using the RSS feed module. You simply load the RSS feed from your blog and the Squidoo lens will update automatically as you update your blog.

The Amazon module is also very easy to use for people that are new at Squidoo. For the case of Amazon products, you simply enter the ISBN number of the Amazon product and Squidoo will pull it directly off the Amazon website, complete with the photo and the price. You can also have the module pull directly from keywords if you don't want to take the time to find ISBN numbers on Amazon.

Another great Squidoo module is the Ebay module. With the Ebay module, you can select products by keyword or by seller. If you sell a lot of products yourself on Ebay, this is a great way to get free traffic to your auctions.

As you can tell, Squidoo is a great free and easy way to build traffic and make money online. So get Squidooing!

Monday, February 05, 2007

What the Heck are Botnets?

Botnets are networks of computers that hackers have infected and grouped together under their control to propagate viruses, send illegal spam, and carry out attacks that cause web sites to crash.

What makes botnets exceedingly bad is the difficulty in tracing them back to their creators as well as the ever-increasing use of them in extortion schemes. How are they used in extortion schemes? Imagine someone sending you messages to either pay up or see your web site crash. This scenario is starting to replay itself over and over again.

Botnets can consist of thousands of compromised machines. With such a large network, botnets can use Distributed denial-of-service (DDoS) as a method to cause mayhem and chaos. For example a small botnet with only 500 bots can bring corporate web sites to there knees by using the combined bandwidth of all the computers to overwhelm corporate systems and thereby cause the web site to appear offline.

Jeremy Kirk, IDG News Service on January 19, 2006, quotes Kevin Hogan, senior manager for Symantec Security Response, in his article "Botnets shrinking in size, harder to trace", Hogan says "extortion schemes have emerged backed by the muscle of botnets, and hackers are also renting the use of armadas of computers for illegal purposes through advertisements on the Web."

One well-known technique to combat botnets is a honeypot. Honeypots help discover how attackers infiltrate systems. A Honeypot is essentially a set of resources that one intends to be compromised in order to study how the hackers break the system. Unpatched Windows 2000 or XP machines make great honeypots given the ease with which one can take over such systems.

A great site to read up on this topic more is The Honeynet Project (http://project.honeynet.org) which describes its own site's objective as "To learn the tools, tactics and motives involved in computer and network attacks, and share the lessons learned."

Wednesday, January 10, 2007

On Page Search Engine Optimization

When it comes to doing business online, you will soon discover that it’s all about the traffic. Traffic, or the number of internet users to visit your website, is and will always be the lifeblood of any online venture. After all, what good is a website if no one sees it? How successful will your product be if no one knows about it? Who will avail themselves of your services when no one will get exposed to their existence?

Contrary to what many people believe, generating traffic for your website does not start once your pages are published and have gone live. Traffic generation strategies start at the very moment you are conceptualizing an idea for a website.

This is what "on page" search engine optimization (SEO) is all about. It is concerned with techniques that you implement on your web pages themselves to ensure a good volume of traffic to your website. 80% of your traffic would come from search engines on the Internet. If each and every web page you have is optimized for these search engines, then your website will be in a good position to have a high ranking for the results of every relevant query.

Keyword Selection. Choosing the right keywords is essential for the success of your website. Keywords are the popular search terms that people use to gather information from the search engines. If your web pages are populated by the right density of the correct keywords, then you will have a better chance of winning the attention of the search engine spiders. To determine the appropriate keywords for the subject that your website will be servicing, use the free tools that can be found at www.nichebot.com.

Keyword Placement. Content is the king of the internet. But even royalty needs support. Populate your content with the proper amount of keywords. A density level of at least 2% should be sought. This means that the right keywords should be mentioned at least twice for every 100 words of text.

META tags. META tags are HTML codes that do not have a bearing on the physical appearance of your web pages, but they do inform the search engine spiders that such web pages are appropriate for a particular query. Always include the following META tags on the top portion of your source code. You could copy-paste them from the list below, but do change the indicated fields. Also, make sure that you include your keywords as much as you could on your META tags.

<meta name="Description" content="description of your site">
<meta name="Keywords" content="your keywords or keyphrases here">
<meta name="Author" content="your name here">
<meta name="Robots" content="All">

ALT tags. ALT tags refer to the text that would appear every time the mouse cursor would pass through an image. Your ALT tags should include your keywords.

Page Titles. Page titles are the captions that appear at the very top of your web page. Make sure that each web page in your website would have a different title that will include the appropriate keywords.

Focus. Remember, search engines will crawl through your website per page. Each page is a different project altogether. Focus is the key. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made. Also, it would greatly help if you would name the page file in a manner that would include the keyword or key phrase it is focused on. For example, www.yourwebsite.com/yourkeyword.html is a good page filename that would help boost your SEO efforts.

Following these guidelines would help you a lot in securing a favorable position in search engine results pages. This in turn would guarantee for you a sustainable and sufficient volume of traffic that would make your website a genuine success.