Monday, May 22, 2006

Using Keywords and Keyword Phrases Effectively

For best search engine optimization, you must use your keywords and keyword phrases effectively.

For optimal effectiveness, use different keywords and/or keyword phrases on each page of your website. Optimize each page for those keywords and/or keyword phrases that are relevant to the content of that particular page.

Title Tag

-Use keywords and/or keyword phrases as a descriptive title for each page.
-Use your most relevant keywords and/or keyword phrases in your home page title.
-To be the most effective, title tags should contain only keywords and/or keyword phrases.
-Repeat the keywords and/or keyword phrases 2-3 times but make sure that the title makes sense. An example for this page would be: Keyword Usage, Using Keywords and Keyword Phrases Effectively.

Meta Tag Keywords

-Place all relevant keywords and keyword phrases in your meta tag....< META name="keywords" content="______">
-If possible, avoid using single keywords as they may be too competitive. Use keyword phrases instead.
-Don't repeat your keywords more than 2-3 times to avoid offending some search engines.
-Separate keywords and keyword phrases with commas or spaces, not both. Example: keyword,keyword phrase,keyword or keyword keyword phrase keyword.
-Use common misspellings or miss keyings. Ex: keywrod or keywird.
-Use different forms of keywords whenever possible. Ex: web site and website.
-Use singular and plural versions of keywords. Ex: website and websites.
-Use upper and lower case. Ex: Website and website

Meta Tag description

-Use your keywords and keyword phrases in your meta tag description....< META name="description" content="______">.
-Repeat your most important keywords and/or keyword phrases a minimum of 2-3 times.
-The total length of your description tag should be no more than 20-25 words.
-Your description should make sense as this is what often shows up in the search engine results page. This is your opportunity to persuade users to click through to your site so be sure your description is enticing and contains keywords and/or keyword phrases that will attract visitors.

Content

-Many search engines concentrate on the first 250 words of your text when looking for keyword relevancy and density so concentrate your keywords and/or keyword phrases there.
-Strive for 5-7% keyword density (5-7 keywords and/or keyword phrases per 100 words of text). If your keyword density is much higher than this, your copy may not make sense AND the search engines may consider it keyword spamming.
-Use your most important keywords and/or keyword phrases throughout your copy but without sounding repetitious.
-Use your most important keywords and/or keyword phrases in your H1 tag. To give more weight to your H1 tag, use only one H1 tag in your copy. (Your H1 tag should contain your most important statement so you shouldn't need to use more than one H1 tag.)
-Use keywords and/or keyword phrases in your image ALT tags. For example your logo ALT tag should say something such as: ALT="keyword logo image".

META tags are not as important as they once were as most search engines are now searching your copy when looking for keywords and/or keyword phrases. Some search engines use the first sentence of your content as your site's description. Therefore, it's become increasingly important to have the first 250 words of your copy be keyword rich.

It may be better to write your content first, then choose your keywords and/or keyword phrases from the content. Rewrite your content as needed, adding keywords and/or keyword phrases that pertain to the theme of the content. In this way, you've chosen keywords and/or keyword phrases that are relevant to your content, instead of trying to write content to fit your keywords and/or keyword phrases.

Monday, May 08, 2006

So What's This Google Adsense Anyway?

Most of the Internet marketing community is at least somewhat familiar with Google's Adsense program at this point. Google Adsense can be a very lucrative venture for some, so a closer look at just what Adsense is is in order.

Google Adsense are small contextual ads that are published on web sites with the consent of the web site's owner. The ads are created by publishers that are selling products and/or creating brand awareness. The ads that are created are called Adwords and they are also a Google sponsored program.

Google Adwords and Adsense run hand in hand. Every time someone does a search on Google or one of their partner networks and clicks on one of the sponsored ads, then the person who created that ad will pay Google a predetermined price. This is where the term "pay per click" comes from.

Now the beauty of Adsense is that the person who owns or hosts the web site that the Adwords ads appear on will split the amount of money that Google receives from the creator or publisher of the ad. It is a well guarded secret what the percentage of the split is, and it does vary, but for our purposes let's say it's 50%.

If a publisher is willing to pay .40 per click for his Adwords ad, then the host of the website that welcomes Adsense ads can expect to see roughly .20 every time someone clicks on the ad that appears on their site. The other .20 is kept by Google. So basically it is a partnership of sorts between Google and web site owners.

Adsense is shown in the most relevant way possible. What does this mean? Well, probably the best way to illustrate this would be through an example. Let's say Mary had a website featuring women's clothing. If Mary wanted to monetize her web site with Google Adsense the ads that would be shown would all be related to clothing, and more precisely, women's clothing. If a page of her site was dedicated to shoes, then the Adsense ads appearing on that page would be for women's shoes.

So how is the price per click determined? This is where the Adwords side of the equation kicks in. Adwords publishers bid on keywords. The more lucrative or sought after a keyword is, the more the publisher will be willing to pay for each click. Keywords range anywhere from a few cents to in excess of $50 per click.

It is not very hard to see how someone with a web site that generates a decent amount of traffic can make some nice money by putting Google Adsense on their site. Many Internet marketers will create web sites with specific content for the sole purpose of attracting high paying Adsense ads with top Internet marketers earning in excess of $10,000 a month on Adsense.

Tuesday, May 02, 2006

What is a Content Management System?

One of the most innovative benefits of dynamic web programming is content management systems that make the life of internet content editors easy and their work visually attractive.

Imagine that you are the editor of an online newspaper or magazine. You are creative in your writings and very knowledgeable about the content you write about; however, these skills alone are not good enough to be able to work in an online "news" source. You must have at least the very basic knowledge on the functions and the tags of HTML (Hypertext Markup Language). You must be able to create codes for the presentations of your articles. This process of writing web articles can be very frustrating (and exhausting) if you have never heard about Content Management Systems.

A CMS (Content Management System) is almost like a personal automated web page author. You write your articles, surveys, and rating systems as if you are using a word processor or a visual editing program. Driven by the data you put in, the CMS stores all of these in a database and then translates them into HTML. The CMS basically acts like a translator between you and the browsers by creating very user friendly graphical interfaces.

A CMS generally has a front-end and a back-end. The front-end obviously refers to the face of the site that each visitor sees. The back-end is the user-friendly graphical interface where you can edit your content or the template with the help of the many wizards that are supplied by these systems. Let's say you needed to write a code for a user-upload function in the site, or a survey system that would enable users to vote on your articles; you don't even need to touch Dreamweaver, Frontpage, or any kind of HTML editor; there are already hundreds of modules that are written for different CMS's. You just download the module to your server and install it.

There are loads of Content Management Systems online that are presented as Freeware or Open Source. Below are some suggestions:

Typo3: If you think yourself a professional and think that you can deal with some PHP coding, this robust and very flexible system is just for you. http://www.typo3.com

Mambo: If you say "No, thanks. I don't want to deal with PHP coding, I am doing this as a hobby", then Mambo should be your choice since it does not require the user to change much and is already supported by many ready-to-install modules and templates. http://www.mamboserver.com

PHP-Nuke: This CMS does not require any coding knowledge and has many downloadable modules, blocks and themes online. http://www.phpnuke.org

In summary, the CMS makes our life much easier than before and our sites much more attractive. They are the "operating systems", personal coders and free translators of the web.